Cali Chilli


Challenge:

Cali Chilli is a new restaurant concept. Michelin Star Chef, Manjunath Mural, will craft traditional Indian food with a modern twist. They want to establish a brand with traditional Indian and contemporary Californian aesthetics.


Solution:

The design solution include a modern yet traditional, vibrant, and refined aesthetic. The design assets include a logo, menu, and takeout bag. The logo's ornamental yet simple design element gives a traditional Indian touch. The vibrant colors of spices inspired the logo's color palette. The diamond shape on the "i" is a terrazzo element that gives a comtemporary Californian look and feel.



Cali Chilli's brand guidelines

Brand guidelines

Cali Chilli's dine-in menu

Menu

Cali Chilli's takeout bag

Takeout bag