Victorinox Swiss Army

Challenge:
Victorinox Swiss Army is a knife manufacturer in Switzerland, who held the $5K Victorinox Design Challenge. The design challenge is a contest for a Swiss Army knife design that best represents Los Angeles.

Solution:
The design solution depicts various attributes of Los Angeles. The buildings represent Los Angeles' hustle and bustle. The palm trees, lights, and hill represent the entertainment industry. The red and yellow arrows represent the infamous LA traffic.

Winning Front and back designs of the 2015 $5K Victorinox Design Challenge

The winning design of the $5K Victorinox Design Challenge

$5K Victorinox Design Challenge front and back designs on a Swiss Army Knife mock-up

Design mock-up