Luxen Fleur

Challenge

Luxen Fleur is an upscale floral company. Their aesthetic was similar to their competitors. Their style was luxurious with gold, black, and white marble. They want to stand out from the rest of the market with a new look and feel.

Solution

The design solution is a rebrand with a romantic, dreamy, soft aesthetic. The art direction was given by Brittney Au. The new design assets include a logo, color palette, business card, greeting card, instructional card, and social media posts. The logo consists of fragments of letters that are missing. The missing letters represent what happens when one wakes up from a dream. Most people immediately forget their dreams, but some remember bits and pieces. Even though pieces of the letters are missing, you still know what each letter is.