Challenge

PhenomeX is a functional cell biology company in Emeryville, CA. They provide single-cell biology research tools to deliver insights into cellular function and new perspectives on phenomes. Its brand identity is bare because it is a newly formed company.

Solution

The design solution is a brand identity that is contemporary, futuristic, and aspirational. The solution is shown in the brand guidelines, icons, blog post images, application notes, LinkedIn posts, banners, flyers, and brochures. Colorful gradients are used to reflect contemporary, futuristic, and aspirational aesthetics.